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Tara DeZao

Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pegasystems has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She’s passionate about helping clients deliver better, more empathetic customer experiences powered by artificial intelligence. As a subject matter expert in the field of advertising, marketing and AI, she’s an experienced thought leader across written, audio and live mediums. She holds a BA from the University of California at Berkeley and an MBA from the University of Massachusetts at Amherst. Outside of marketing life, she enjoys exploring the Pacific Northwest with her wife and son and a good, strong cup of coffee. View her work at www.taradezao.com.

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Sustainable Web Development: Website Redesign with a Low Carbon Footprint

April 18, 2024

Before the pixels hit the screen, we laid the groundwork for sustainability by planning our website’s structure. Information architecture is a key part of the design process. A well-structured architecture makes information easy to find and understand for the visitors of a website. We wrote down a map of all the pages and all the content for each page, doing our best to ensure that the content is intuitively organized and easy to navigate. A strong attention was placed on the header and the footer structure to minimize the number of clicks needed to find the content. In a future iteration of the website, we plan to implement search by keyword to make content even easier to find. 

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From Insights to Impact: My AI-Fueled Journey at the Epic AI Dev Summit

April 18, 2024

Try: “My goal is to build a new SaaS application that solves a specific problem for social media managers at companies with 5M+ – 50M annual revenue who primarily work with LinkedIn, Facebook, and Instagram. They need a tool to [describe the problem and the desired outcome]. I want to use the Jobs-To-Be-Done framework to ensure the application addresses their core needs.”

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