Tanya is a CEO and entrepreneur with a long history in energy technology. Her current company, CEL, applies machine learning to building operations as a way to help building operators in frontline communities navigate stringent building performance codes and changing energy prices.
Women Who Code started as a community group in 2011 by a small team of engineers in San Francisco who were seeking connection and support
Before the pixels hit the screen, we laid the groundwork for sustainability by planning our website’s structure. Information architecture is a key part of the design process. A well-structured architecture makes information easy to find and understand for the visitors of a website. We wrote down a map of all the pages and all the content for each page, doing our best to ensure that the content is intuitively organized and easy to navigate. A strong attention was placed on the header and the footer structure to minimize the number of clicks needed to find the content. In a future iteration of the website, we plan to implement search by keyword to make content even easier to find.
Try: “My goal is to build a new SaaS application that solves a specific problem for social media managers at companies with 5M+ – 50M annual revenue who primarily work with LinkedIn, Facebook, and Instagram. They need a tool to [describe the problem and the desired outcome]. I want to use the Jobs-To-Be-Done framework to ensure the application addresses their core needs.”