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Nia Joseph

Nia is a Senior Marketing Manager at Microsoft, leading the global paid media marketing initiatives for Azure, AI/Copilot, and Cloud Computing. With over a decade at the intersection of product, marketing, and design, she specializes in creating ROI-driven digital experiences. Currently, Nia is pioneering the use of AI for marketing applications at Microsoft and has spearheaded the development of several integrated tools. Recognized as an AI visionary, Nia has taught both introductory and advanced AI courses internally at Microsoft. Nia is deeply invested in the builder ecosystem and provides growth focused consulting to startups.

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Sustainable Web Development: Website Redesign with a Low Carbon Footprint

April 18, 2024

Before the pixels hit the screen, we laid the groundwork for sustainability by planning our website’s structure. Information architecture is a key part of the design process. A well-structured architecture makes information easy to find and understand for the visitors of a website. We wrote down a map of all the pages and all the content for each page, doing our best to ensure that the content is intuitively organized and easy to navigate. A strong attention was placed on the header and the footer structure to minimize the number of clicks needed to find the content. In a future iteration of the website, we plan to implement search by keyword to make content even easier to find. 

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From Insights to Impact: My AI-Fueled Journey at the Epic AI Dev Summit

April 18, 2024

Try: “My goal is to build a new SaaS application that solves a specific problem for social media managers at companies with 5M+ – 50M annual revenue who primarily work with LinkedIn, Facebook, and Instagram. They need a tool to [describe the problem and the desired outcome]. I want to use the Jobs-To-Be-Done framework to ensure the application addresses their core needs.”

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