Jo Shoesmith

Before the pixels hit the screen, we laid the groundwork for sustainability by planning our website’s structure. Information architecture is a key part of the design process. A well-structured architecture makes information easy to find and understand for the visitors of a website. We wrote down a map of all the pages and all the content for each page, doing our best to ensure that the content is intuitively organized and easy to navigate. A strong attention was placed on the header and the footer structure to minimize the number of clicks needed to find the content. In a future iteration of the website, we plan to implement search by keyword to make content even easier to find.