🤝 From Buzzword to Bottom Line: Building an AI Marketing Strategy That Actually Works

What if the reason most AI strategies fail isn’t the technology — but the fact that buying AI tools and building an AI strategy are two completely different things?
We’re living in a moment where every company has an AI initiative, every deck has an AI slide, and yet many marketers are drowning in tools while struggling to produce meaningful results.
This session explores what AI-driven marketing actually looks like when it works — not in a lab or a pitch deck, but in the real world. Drawing on more than seven years of hands-on AI marketing experience and 25 years in technology, it covers practical applications like targeting the right customer at the right moment, creating messaging that feels truly personal, and using smarter pricing and discounting instead of sending the same offer to everyone.
The results are real, and so is the story of what it takes to get there.
Because AI doesn’t transform your marketing on its own. Transformation happens when you know where to apply it, how to scale it, and what to stop doing to make room for it.
You’ll leave with a new way of thinking about AI in marketing — not as another tool to plug in, but as a growth lever to use with intention.
Practical. Honest. Zero fluff.