Creative Confidence in an AI-Driven World

At IDEO.org we’ve coined Human-Centered Design as an approach to find new solutions to complex problems. AI poses both a threat and an opportunity to the world of design— LLMs by design pull from what already exists and yet, they also allow for us to prototype faster, learn quicker, and get to tangibility more rapidly than before. How do we discern where AI pushes our designs and creative practice and where might it have us recreating problems? In this session we’ll dive deep into how AI plugs into the human-centered design process and explore which practices and approaches keep our creativity sharp, ideas novel, and designs resonant with the people and communities they’re meant to serve.

HCD 101 but in the age of AI— a practical tool kit to innovation for the future we want and deserve.