🤝 From Signals to Systems: A Builder's Guide to Community Intelligence

What does it look like when a company treats community engagement with the same rigor as product development? Not as a side project or a reporting exercise, but as a real engineering challenge with messy data, tight timelines, and users who aren't data scientists? This workshop tells the story of building a community intelligence practice from the ground up. Amazon's Jane Barker and Shreya Sarawgi walk you through two real builds: one that derived ground truth from GPS behavior data across thousands of sites, and another where a small team rapidly prototyped a tool that turned scattered community signals into a single interactive source of truth. You'll hear about the decisions that shaped each build, the frameworks that made them possible, and the tradeoffs the team navigated along the way. Then you'll pressure-test your own project against the same principles.