🤝 💻 The Legal Landscape of GenAI with your Friendly Neighborhood Lawyer

Your team used GenAI to make the campaign. Maybe it generated the hero image, maybe it wrote the headline, maybe it just cleaned up the copy. Now someone is asking who owns that image, whether you can say "AI-powered" on the landing page, and whether the model was trained on a competitor's catalog. These questions land on marketing teams constantly, and the honest answer to a lot of them is that the law is still catching up.

I am a marketing lawyer, not an AI oracle. What I can offer is a clear-eyed look at two areas where GenAI meets marketing work right now: copyright and IP in AI-generated creative, and what you are actually allowed to claim about AI in market. We will talk about who owns AI output (and when nobody does), what your agency contracts probably do not cover yet, disclosure of synthetic content, and where regulators are drawing the line on AI-washing.

Come with your messiest hypotheticals. Half of this session is sharing and chatting, I don't want to just hear my voice the whole time!