Make Yes Feel Possible: The Behavioral Signals That Turn Hesitation into Engagement

Everyone wants engagement. But people don’t engage just because we ask them to. They engage when the experience makes yes feel clear, easy, normal, safe, and worth it.

In this interactive fireside chat, Zakiya Pope, Senior Director of Behavioral Design at TIAA, and Brittney [Last Name], Global Creative Director at Bingo Loco, explore how behavioral design and live experience design create the conditions for real engagement. From product adoption and AI trust to brand loyalty, workplace participation, and live audience energy, they’ll unpack the invisible signals that move people from hesitation to action.

Attendees will leave with a practical “Yes Check” they can use to design experiences people actually want to trust, try, join, and return to.