With the dawn of 2020, the pressure of creating the usual experience seems like a ticking time bomb. You need to leave your target audience awestruck and only an effective UI/UX can do the trick.
When you interact with a person, we as humans tend to judge others right away and get a gut feeling of whether we like the other person or not. Similarly, user experience is all about how a person feels when interacting with your web-store or mobile app for the very first time. In short, any form of human-device interaction is UX.
Why has the term “UX” become a buzzword in the digital world? Because offering a meaningful experience is conducive to business success. Other benefits of investing in high-end UX design service providers include:
Enhanced SEO Strategies
Improved Brand Loyalty + User Retention
Word of Mouth Referrals
Whether you have a website, blog, or a landing page, it serves a purpose. This can be to increase sales, services, or subscribers to your newsletter. If you open Google Analytics to find your audience isn’t achieving your purpose, this is where a good user experience (UX) comes into play.
To differentiate between good or bad user experience, website owners keep tabs on certain factors that are crucial for their businesses.
Value – Is your product worth their time?
Usability- How easy is it to use space?
Usefulness- Does it satisfy the user’s requirements?
Desire- Are you able to strike an emotional chord with your end-user?
Accessibility- Is your space accessible to everyone?
Credibility- Does your brand, identity, content, and/or service build trust with the user?
Below are examples of effective UX designs.
Are you willing to learn a new language? Duolingo asks three simple questions and before beginning to learn a new language of your choice. Unlike other platforms, Duolingo doesn’t ask you to select a plan, sign up, or insert credit card information.
2. Google Maps
According to recent news, Google maps uses giant virtual arrows to help people navigate busy suburban street centers. Pokemon Go became the next level gaming sensation, where virtual street signs and arrows were used to hook the end-users. This level of UX was a long overdue.
By now you have understood how important user experience is. Let’s have a peek at upcoming UX trends shaping the web.
#1 Voice User Interfaces (VUIs)
Voice User Interfaces allows a user to interact with a system through any medium–voice or speech commands such as Alexa or Siri. As a web designer, care needs to be taken when designing and understanding the intricate nature of users conversing with a VUI. Especially taking into account the phase when a user’s expectations of VUI may cause them to associate voice with personal communication.
#2 Everyone Loves a Story
Every company has a story to tell and a company’s “About Us” page is a great place to utilize your storytelling skills. User Experience is no longer a unique selling point, but an expectation to be fulfilled. A good story can capture our hearts and continues to be a way to stand out from the rest.
Wearables are gaining momentum like never before, showing no signs of slowing down. It's an engaging space for designers that are interested in working at the intersection of fashion, technology, and wellness, which adds an additional layer to the significance of user experience design.
With the dawn of emerging technologies such as AI and ML, UX designers can work together to give the user what they want. The goal is to match user information that AI collects with the knowledge of the UX designer. A few brands, such as Netflix, curate content suggestions with their restrictive calculation.
#4 Time-Saving Design Features
Do you know that an average attention span is less than 8 seconds? App users are inherently impatient therefore the best interface is none at all.
The goal of UX designing is to reduce friction and save time for end-users. Here are a few examples:
Designing with common user navigation patterns in mind
Context-specific features (only visible when users need them)
Push notifications that can help app users save even more time when performing specific functions
Designing with anticipated user actions in mind
Creating a linear design experience (UX with a specific beginning, middle, and end that allows users to complete one action with each step)
#5 Biometric Authentications
Biometrics isn’t new however it is becoming more accessible. It is mainly used to boost security for both end-users and businesses that incorporate the technology into their applications.
From facial recognition to fingerprints, voice recognition, or an iris scan, everything is considered among physiological or behavioral characteristics.
Let’s keep working to keep our users happy and engaged!
Joanna Baretto is a Business Analyst at tatvasoft.com.au, which is a leading web application development company in melbourne. She has been working for four years in a Technological domain. Her work spans across multiple disciplines, broadly addressing the narratives of tech experience.
You can find her on twitter @BarettoJoanna.